Management

Aaron Davis took up the position of Chief Marketing Officer at Schneider Electric in November 2008, with the objective of driving Schneider Electric’s position as the Global Specialist in Energy Management. His responsibilities include global marketing process development and the execution of marketing communications efforts, including branding, advertising, media relations, events, direct marketing, web, social media and more.

In 2010, the team launched the first Schneider Electric integrated and global campaign bringing together the broad scope of solutions and services in a single value proposition: You Deserve an Efficient Enterprise! The campaign results have been transformational in accelerating Schneider Electric's positioning, with double and triple digit results in web impact, revenue opportunities, and new customer acquisition.

Before leading the corporate marketing function at Schneider Electric, Aaron Davis most recently served as Global Chief Marketing/Sales Officer for APC, the world's leading provider of critical power and cooling services for networks and datacenters. In 2007, Schneider Electric acquired APC and formed the IT Business Unit, which includes the APC and MGE UPS Systems brands. In this role, Aaron was responsible for global marketing and sales functions and processes for the organization as well as operational execution across all channels and entities in North America in role of President, North America.

Previously at APC, he had been the EVP of the Small Systems Group for six years, an integrated global organization representing 90% of the entities revenues. In this role, Aaron had responsibility for global distribution, channel management, call centers and customer care.

Over the years, Aaron’s marketing teams have been instrumental in developing APC as a premiere brand in the IT market, supported by award-winning advertising programs that for two decades have been recognized for excellence and ROI orientation. In a short time, initial results for Schneider Electric have been equally promising, with strong performance on all brand and market based metrics.

He is a frequent and acclaimed speaker at marketing and thought leadership events, challenging peers with both creativity and a focus on results.

Aaron joined APC in 1989 as Director of Marketing and Corporate Communications after receiving his Masters from Columbia University Graduate School of Journalism, and his undergraduate degree from the Johns Hopkins University. Outside of work he is an avid cyclist and sailor.