|19th February 2013– Schneider Electric and Amaury Sport Organisation are proud to announce the signing of a partnership for the Paris Marathon, for which Schneider Electric will become the first ever title sponsor. The start of the Schneider Electric Paris Marathon will take place on Sunday 7th April on the Champs Elysées.
By signing for a period of four years with the prestigious Paris Marathon, Schneider Electric, the global specialist in energy management, has joined the circle of major firms that are official sponsors of other major marathons in the world, such as New York, London, Berlin or Chicago.
The company wishes to make the Schneider Electric Paris Marathon a unique experience for all involved as well as a meeting place for its customers and employees, who will be able to come and cover the mythical distance of 42.195 km (26 miles and 385 yards) together, in a spirit of solidarity and friendship.
The organisers of the Schneider Electric Paris Marathon will, thanks to Schneider Electric, be able to take advantage of a certain number of new technologies linked to the environment as well as the events and activities held alongside the race.
Boasting 50,000 participants and excellent media coverage, the Schneider Electric Paris Marathon is the opportunity for this major global company, with operations in more than 100 countries, to reinforce its image and boost its reputation throughout the world. This event is also a means to further raise awareness of the Schneider Electric brand amongst the general public.
According to Aaron Davis, Schneider Electric’s Chief Marketing Officer, “The mission of Schneider Electric is to help people make the most of their energy, by becoming more efficient, reducing energy waste, fighting against climate change for example, each time carrying out wide-ranging collective actions engaging as many people as possible.
The Schneider Electric Paris Marathon is the perfect platform to emphasize our brand values: care, connect, challenge and commit. We see a unique opportunity to link our brand to the spirit and values embodied by the timeless challenge of the marathon, but with a focus on the people, the technologies and the ability to do things differently. As any student of climate issues can tell you, the race is on and we need to run faster to solve issues that become more acute with each passing day. In the long-term, our ambition is to make the Schneider Electric Paris Marathon the first energy positive race in the world”.
Yann Le Moenner, Managing Director of Amaury Sport Organisation, points out that, “It makes us both delighted and proud to be able to associate a prestigious brand such as Schneider Electric to one of the world’s biggest marathons. The emerging relationship between our two organisations heralds a partnership with considerable added value, benefiting from the know-how of each of the parties. As regards the Schneider Electric Paris Marathon, we are already delighted by the developments that Schneider Electric’s expertise will bring us in many domains”.
About Schneider Electric
As a global specialist in energy management with operations in more than 100 countries, Schneider Electric offers integrated solutions across multiple market segments, including leadership positions in Utilities & Infrastructures, Industries & Machine Manufacturers, Non-residential Buildings, Data Centres & Networks and in Residential. Focused on making energy safe, reliable, efficient, productive and green, the Group’s 130,000 plus employees achieved sales of 22.4 billion euros in 2011, through an active commitment to help individuals and organizations make the most of their energy.
About Amaury Sport Organisation
Amaury Sport Organisation is a specialist French company that creates and organises major sporting events such as the Tour de France, the Dakar rally, the Schneider Electric Paris Marathon, the Alstom French Open and sailing’s Tour de France à la Voile. A.S.O. boasts all the necessary in-house expertise and skills required to organise and market sporting competitions as well as guarantee their coverage in the media. On its 40 events totalling 250 days of competition per year, A.S.O. also includes a responsible dimension, conveyed through specific initiatives concerning the environment, safety and solidarity. A.S.O. is a subsidiary of the Amaury Group, a press group that owns the newspapers l’Equipe and Le Parisien-Aujourd’hui en France.